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Crucial Mistakes in SMM Promotion

Social networks are a big part of our lives. Sometimes it is too expensive for businesses to keep accounts in each of them, and managers either hire inexperienced SMM specialists or try to do it themselves. And they often make mistakes. If we look at the history of social media and its impact on business, we can certainly assume that social media marketing strategist is one of the key factors for your brand’s success. Now we are going to look through some critical SMM mistakes for you to avoid in the future. MISTAKE 1. TRYING TO SELL EVERYTHING… Read more

What Does a Web Designer Do?

We browse dozens of websites in a day – and every one of them has a web designer’s hand in it. Let’s find out what skillset is needed to draw interfaces and how to quickly master the basics. A web designer is a profession that has remained invariably relevant since the invention of the Internet. There are a lot of mobile applications, and children use smart speakers at their utmost, but no one canceled the sites – almost every business has its own web resource. So it is still important that the texts on the site are easy to read, the colors are pleasing to the eye, and the mobile version does not have to scroll horizontally. Web designers take care of all this by utilizing numerous webdesign tools.… Read more

The Pros and Cons of Search Engine Optimization

Often people do not understand what SEO is or have a vague understanding: “I heard somewhere you just write texts on the site.” In fact, the list of works to promote and increase the visibility of the site in search engines is extensive. But first things first – what is SEO, and what is it for? In simple words, the task of technical SEO specialist is to improve the site and get approval from the search engines, which in turn will produce the target audience for your site. In the world of social media vs real life, SEO occupies an honorable place, and now it’s time to learn more about its specifics. HOW TO OPTIMIZE SITES?… Read more

How Social Media Marketing Works for Business

SMM is a set of works and measures for the creation and promotion of content in certain promoted social channels. Social networks represent a small number of sites with a huge number of users who actively interact with each other through the capabilities of the social networking sites themselves. Despite the cons of social media in business, you can effectively utilize social media marketing for your business goals. In this article, I will try to break down what you need to start promotion in social networks, how to build your sales funnel in SMM, and what mistakes are usually made by experienced and not very SMM engineers!… Read more