A web designer is an insanely interesting creative profession that combines many others. To become a professional in this field, you need to have a considerable amount of knowledge.
Today, a web designer must:
Know Adobe Photoshop or another editor for creating and designing websites
Beginning va web designers should first master webdesign tools such as Adobe Photoshop and Canva and then move on to other programs if necessary. With the knowledge of Photoshop alone, you will definitely find a job in the office or on the freelance market.
The advantage of this program is in working with graphics and images: in no other program you will not be able to do what Photoshop can do. Thanks to it, your work will be noticeably transformed and get more uniqueness, will not be like the others.
Of course, if you want to work with big sites, there’s a more handy tool than Photoshop – Figma. But when you are just starting your journey, you will not be involved in the development of complex sites and products, where a complex design is required and where the project will have more than 30 pages. So master Adobe Photoshop first and then any other programs.
Know how to work with images, graphics, and process photos
Programs such as Adobe Photoshop, Adobe Lightroom, or Adobe Illustrator will be suitable for this.
Understand typography (fonts) and be able to work with it
Typography is a very big and interesting topic in design. You can’t even argue about the importance of fonts because most of the information on websites or applications is text. The goal of the web designer is to place the information in a way that makes sense. The designer should skillfully select fonts for a particular site, be able to combine several fonts, create interesting compositions with fonts, and so on.
Understand the principles of building a harmonious and correct composition
Whether you build the right composition of the site will depend on whether you are able to convey the necessary information to users, whether they can quickly navigate to the site and find the information they need, and whether they will stay on the site or leave it, and so on.
Understand the layout process
A web designer should not know how to make the layout! But he should know the layout process superficially, yes. You must understand what you can lay out, what you can not, how your design will be implemented, and how it will then work.
Know the secrets of psychology and how the human brain works
A web designer should know and understand how the human brain works, how people make decisions, what affects these decisions, and how to achieve the goals set before the project. In short, how and by what can you influence the behavior of users of a site and achieve their goals?
Know how to work with color
A web designer must know how to use color to influence emotions and user behavior, which colors go well with each other, and which do not, what colors should be combined with this or that project, and what color you want to tell users.
Understand Internet marketing and have a logical and analytical way of thinking
This is to be able to analyze data about the needs and goals of users of a website and know how advertising works.
Have a sense of taste, style, and aesthetics
You must be able to distinguish the beautiful from the ugly, the stylish from the unstylish, and understand current design trends.
Have a high degree of vision
A web designer’s morning should begin with a review of his colleagues’ work. Study the work of others and analyze them.
Be able to communicate with clients and the team
A web designer should be able to build a good relationship with his clients so that they come back to him again and again and recommend him to friends and acquaintances. In addition, you should be able to get along with the team, find a common language, solve problems together, to be proactive.
But most importantly – a web designer must have a wild desire to evolve constantly!
As you can see, this list does not include requirements such as the ability to draw by hand. A web designer is not a graphic designer. A web designer draws websites, but a graphic designer deals with the drawing of logotypes, illustrations, etc., and here hand-drawing skills are already useful. In the case of web design, again, this is not necessary.