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What Does a Web Designer Do?

We browse dozens of websites in a day – and every one of them has a web designer’s hand in it. Let’s find out what skillset is needed to draw interfaces and how to quickly master the basics.

A web designer is a profession that has remained invariably relevant since the invention of the Internet. There are a lot of mobile applications, and children use smart speakers at their utmost, but no one canceled the sites – almost every business has its own web resource. So it is still important that the texts on the site are easy to read, the colors are pleasing to the eye, and the mobile version does not have to scroll horizontally. Web designers take care of all this by utilizing numerous webdesign tools.

Creating websites is a sought-after remote devops job: both on the staff of studios and in the freelance market. A web designer essentially works in the IT industry but not coding. It is easier and faster to master design from scratch than development, which is not a bad option if you need to change your profession as soon as possible.

Work responsibilities of a web designer

The creation of any site starts with the design. Together with the client, the specialist defines how many pages should be on a Web resource and what content on them will be important to emphasize. As a result of this discussion, a wireframe is created – a blueprint for the site. These are single-color rectangular blocks arranged in the right way on the page.

Such a rough sketch helps to agree with the customer on the main thing: what will be on the site and where. When the Wireframe is agreed upon, the most interesting thing begins – the transformation of gray squares into a beautiful site. The designer solves several basic problems: thinks through the color palette, chooses fonts, and draws the interface elements.

The choice of color palette site

Colors on any site are not accidental – they set the mood and reflect the brand’s character. The site should probably be bright if the target audience is young people. If it’s a premium product, the color palette will be restrained – often using black. And one of the most popular colors for websites is shades of blue and blue. They are pretty neutral. The eyes do not get tired from them, and there are no negative associations.

Sometimes the site’s color scheme is based on the corporate colors of the brand, but not always. Often, combinations of colors suitable for the logo and advertising are not suitable for web design. Furthermore, with the site, the user works long – the abundance of saturated colors will interfere with his orientation, and his eyes will get tired.

Therefore, the web designer should not directly transfer colors from the brand book on the site: some of them he removes or replaces the other. Also, the ratio of colors is essential. On many web resources, the basis is white. And some bright colors from the brand palette can serve as small accents.

Working with typography 

Typography is a less visible part of the site but no less critical. The designer chooses hundreds of fonts to fit the brand’s message and, at the same time, be readable. Fonts in advertising companies and on the site coincide rarely – they have different tasks. Corporate font for marketing communications can be complex and eye-catching. And the site needs the most simple and easy-to-read fonts – so you can easily handle a few paragraphs of text: from a desktop and a small mobile screen.

Typically, one site uses a single font family. But his work as a designer does not end. If the site is a lot of information, the typography will be a more complex hierarchy – from 5 to 8 styles, which will differ in size, shape, and color. Different styles can be used for the sections of the site menu, headings, main text, prices, card names, captions, and tooltips.